Saturday, June 24, 2006

Establish your own brand

Brand is personality ,not product or logo ,which is feeling about you for customers.
"品牌"的意義:是企業要強化自己最值得驕傲的特質,並且向外溝通這種特質.最終, 品牌的建立靠的不是廣告, 而是企業對自己承諾扎扎實實的表現 .

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